I agree that CZECH INN HOTELS s.r.o., identification number: 27096921, with its registered office at Hybernská 1009/24, Nové Město, 110 00 Prague 1, registered in the Commercial Register kept by the Municipal Court in Prague under Rg. No. C 95987, may process my personal data in the above-mentioned scope for the loyalty program membership including the management of the HOTEL BENEFIT CARD and for the purposes of: